Thursday, November 15, 2012

Typography -48 - makes it matter

The font at the top of this page is just awful. I know they were going for a handwriting type of thing but everything differs. First of f it switches between being all caps or all lowercase. Then there's the word into which suddenly switches to be written as if it were in cursive while the rest is huge print. The body type could also be bold or something because honestly I feel like neglecting the words and instead just look at the "pretty pictures." That text is important and it needs to stand out more.

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