Wednesday, November 21, 2012

Design - 53 - Sprite

Sprite's logo here gives a some motion to this design which wouldn't be achieved well if the name wasn't at an angle. Not shown in this picture is how they lebel that the soda is a part of the Coca Cola company; the words go up the side of the nutrition facts label with Coca Cola being in it's trademark font. There's also this interesting thing going on where there's blue behind the ingredients to make them more readable, and then the nutrition facts label itself is a brighter green than the rest of the can. It's a pretty subtle thing that you can really only notice if you're looking at it hard enough. The only weird thing about the can is this dark line that goes down one side. I'm guessing it has something to do with the label itself but I would think there's a way to get rid of this and make the design streamline.

No comments:

Post a Comment