I kind of hate to criticize the typography of a Coca-Cola ad. It feels like "you have the audacity to correct Coca-Cola a company that was serving your grandparents refreshing beverages?" Well the only thing weird is the way the type runs on this page. I have to tilt my head to read it, but it also gives the feels of the chinese language which is read from top to bottom. It could just be a sacrifice they made to make a serious first impression, and not to necessarily agree with designers. Like what's been said in this class. You can't always design to please other designers, it doesn't work that way.
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