I've noticed how almost every detergent bottle has large san serif fonts for the brand name. Something that always catches the eye right away after you've gotten over the fact that the color scheme is burning your retinas. Once you've seen the name in the largest print you have smaller type giving all the information and promises that this laundry detergent will banish the dirt and grass stains to the depths of hell. The size of the type makes up this heirarchy. Boom product name, bam promises of how you'll spill tears when you smell the fresh linen goodness. WHAP how many loads of this product your measly washing machine can handle without bursting into a sud infested whirlpool.
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