I understand that the dash is supposed to be where you're inserting a person into the idea of this text, but it's kind of breaking up the scentence. I also don't totally understand the emphasis on just people and ready. All of these words are important like "your, people, ready, creative, next" why are only some of them standing out more when it's more important as an overall message? There is a good call on the white text, that jumps out so kudos Microsoft, you made an almost amazing advertisement that missed by this ____ much.
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