Design - 13 - Brand

"Brand elements

Brands typically are made up of various elements, such as:^[14]

• Name: The word or words used to identify a company, product, service, or concept.
• Logo: The visual trademark that identifies the brand.
• Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels. "Can you hear me now" is an important part of the Verizon brand.
• Graphics: The dynamic ribbon is a trademarked part of Coca-Cola's brand.
• Shapes: The distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands.
• Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
• Sounds: A unique tune or set of notes can denote a brand. NBC's chimes are a famous example.
• Scents: The rose-jasmine-musk scent of Chanel No. 5 is trademarked.
• Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken.
• Movements: Lamborghini has trademarked the upward motion of its car doors."
  
  I found this on the Wikipedia page for brand. The first six are actually right on for the main parts of brand, and the rest get into really subtle parts of a brand that I hadn't ever thought of. It's interesting how deep a brand can go especially the really well known ones.