Friday, October 26, 2012

Typography - 38- Water bottle

I think this is an older logo of Dasani's. The name is clear and in a font that they've chosen to be part of their brand. They even include the words "coca cola" in their traditional font adding more branding. Then the smaller text being broken up between the top and bottom balance out the label. The text on the bottom looks to be slightly bolder which adds the weight it needs to pull off the design.

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