Adv Web - 2 - Crash Course

Crash Course hosted by John and Hank Green has a pretty unique logo as seen above surrounded by a cluster of other things, but in the videos this logo becomes customized and animated to meet the topic of the video that it is displayed in.

It can be seen at the 20 second mark of this video.

This goes to show that not only can animated logos be interesting but they can be tweaked and customized to meet the different needs of different parts of an overall brand. Now the downside to this is that you could risk changing a logo in the naimated to the point where it becomes too unique to be tied back to the original, but you have the opportunity to create these sub brands and an overall stronger product image.