I'm going to break off from my typical critiques to bring something to your attention. I found this interesting comic on XKCD about brand identity.
It hit me how easily this simple design style stood out with all of these different products. I couldn't even match up brands of other things on the shelf in this comic. So I nodded and agreed that it did come out as a strong brand because it's really simple.
Then it hit me...
What's illustrated here is exactly what's done in the Great Value brand. Think about it; how well does the great value stuff stand out on the shelves when you're walking through an isle? It was insane making this connection between a simple web comic and branding in the real world.
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